The Shift Podcast on Digital Key Account Management: Tejas Arur, Business Communication and Customer Engagement Strategist at Axtria Inc.

Have you wondered how to engage specific high-value accounts effectively?
In episode 10 of the Shift podcast, Dr. Karthik Nagendra, CMO at Demand Farm, interviews Tejas Arur, Business Communication & Customer Engagement Strategist at Axtria Inc., about the key principles and strategies behind account-based marketing in a digital age.
They discuss the importance of personalized and targeted marketing strategies, the role of data analytics and AI in account-based marketing, and the need for synchronization between account-based marketing and account-based selling.
Don't miss out on their unique perspective on:

• Are personalized and targeted marketing strategies vital in today's digital landscape?
• How does data analytics and AI elevate your account-based marketing efforts?
• What's the key to synchronizing account-based marketing and account-based selling?
• How can you create a seamless customer experience through multichannel and omnichannel strategies?

Tune in to The Shift today!

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