How to Develop a Winning Digital-First Sales Strategy

In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google.
Learn how organizations can develop a digital-first approach to sales that not only engages customers but also fuels revenue growth. In this podcast, you'll learn:

• The importance of balancing data and relationships in key account management
• The significance of empathy and change management in driving digital transformation
• How to use technology to improve digital selling
• How to develop a digital-first sales strategy that engages customers and fuels revenue growth

Tune in to The Shift today!

Learn more about DemandFarm