The Shift - A DemandFarm Original on Digital Key Account Management
The Shift is a regular podcast series produced by DemandFarm that brings strategic sales and account management leaders from global companies, as guests, to share their stories & experiences about the transition to digital Key Account Management. Increasingly, as customers prefer their B2B Sales interactions to remain virtual, Key Account Management has also shifted towards a virtual direction where technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to deal with these changing trends on the go and adapt quickly. How do they do it? How do you enable yourself to manage future changes? What worked and what didn’t work in the transition to Digital Account Management? To answer all these questions and more, Dr. Karthik Nagendra, Chief Marketing Officer @ Demandfarm hosts the Shift Podcast on Digital Key Account Management to learn & keep abreast of the trends & the future of Strategic Key Account Management. Join the conversation and Unlock Key Account Management through the Shift podcasts!
The Shift - A DemandFarm Original on Digital Key Account Management
The Shift Podcast on Digital Key Account Management with Anees Merchant, EVP, Sales at Course 5i
As Key Account Management and Account Planning transition to a more digital environment, technology comes to the forefront as a key differentiator and enabler.
Account Managers and Sales Leaders have to adapt quickly to these changing trends.
How do you enable yourself to manage future changes?
What works and doesn't work in the transition to digital KAM?
To answer these questions and more, DemandFarm is excited to announce the Shift Podcast series, where experts share their KAM experience.
Join Anees Merchant - EVP, Sales at Course 5i, and Dr. Karthik Nagendra - CMO at DemandFarm in the first episode on unlocking secrets about key account management.
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