The Shift - A DemandFarm Original on Digital Key Account Management
The Shift is a regular podcast series produced by DemandFarm that brings strategic sales and account management leaders from global companies, as guests, to share their stories & experiences about the transition to digital Key Account Management. Increasingly, as customers prefer their B2B Sales interactions to remain virtual, Key Account Management has also shifted towards a virtual direction where technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to deal with these changing trends on the go and adapt quickly. How do they do it? How do you enable yourself to manage future changes? What worked and what didn’t work in the transition to Digital Account Management? To answer all these questions and more, Dr. Karthik Nagendra, Chief Marketing Officer @ Demandfarm hosts the Shift Podcast on Digital Key Account Management to learn & keep abreast of the trends & the future of Strategic Key Account Management. Join the conversation and Unlock Key Account Management through the Shift podcasts!
Episodes
13 episodes
The Art and Science of Account-Based Marketing
Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.” – Ankit Sharma.In episode 13 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Ankit Sharma, ...
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Building a Dynamic and Data-Driven Digital-First Sales Mindset
In episode 12 of the Shift podcast, join Dr. Karthik Nagendra, CMO at DemandFarm, and Peter Hanford, Group Director o...
How to Develop a Winning Digital-First Sales Strategy
In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google.Learn how organizations can develop a digital-first approach to sales that not only engages ...
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The Shift Podcast on Digital Key Account Management: Tejas Arur, Business Communication and Customer Engagement Strategist at Axtria Inc.
Have you wondered how to engage specific high-value accounts effectively?In episode 10 of the Shift podcast, Dr. Karthik Nagendra, CMO at Demand Farm, interviews Tejas Arur, Business Communication & Customer Engagement Strategist at Axt...
The Shift Podcast on Digital Key Account Management: Sherrod Patching, VP CSM at Gitlab
Maximizing Customer Retention with Key Account ManagementLooking for valuable insights into growing your existing customer base?The Shift Podcast has got you covered!In episode #9 of The Shift Podcast Dr. Karthik Nage...
The Shift Podcast on Digital Key Account Management: Prasad Varahabhatla, Senior Director, Sales & Data Operations @Philips
Digital transformation has become an essential element for businesses to remain competitive in today's ever-changing business landscape. It has provided many benefits, including increased productivity, improved customer satisfaction, and enhanc...
The Shift Podcast on Digital Key Account Management: Pavel Carballo, Director, Enterprise Sales Nordics @ Databricks
The ability of a company to effectively manage and grow their strategic accounts directly impacts revenue generated from high-value customers. How does one manage key accounts and set up successful key account management processes?In ep...
The Shift Podcast on Digital Key Account Management: James Manno, VP of Sales, Enterprise West @Qualtrics
At a time when the global economy is expanding at a slow pace and financial conditions are tightening, B2B selling has turned almost completely digital. How does one navigate such a time of economic uncertainty? In the sixth episode...
The Shift Podcast on Digital Key Account Management: Andrew Collings, Head of Enterprise at Gearset
When working with large businesses and going outbound, being deliberate about the planned approach provides structure to your organization's interactions. Recently B2B selling has almost completely turned digital. With ever-growing, larger buyi...
The Shift Podcast on Digital Key Account Management: Ethan Trifari, Director @CapTech Ventures, Inc
The digital world is now more connected than ever to every action and transaction in our daily lives. In this new world, the priority for companies lies in creating and implementing a digital account strategy that can be utilized to grow.
The Shift Podcast on Digital Key Account Management with Jennifer Smith Byers, VP Client Services at TaskUs
The world is more dynamic now than ever before, and no one knows this better than sales teams. The shift to digital selling has already happened, and having the right tools for that is key. In the third episode of The Shift Podcast...
The Shift Podcast on Digital Key Account Management: Liangbi David Shen, Head of Revenue Operations at Cambridge Mobile Telematics
As Account Managers and Sales Leaders have to adapt quickly to evolving trends in Key Account Management, technological innovations come to the forefront as vital aspects in the Account Planning journey. Join Liangbi David Shen (He...
The Shift Podcast on Digital Key Account Management with Anees Merchant, EVP, Sales at Course 5i
As Key Account Management and Account Planning transition to a more digital environment, technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to adapt quickly to these chang...
