The Shift - A DemandFarm Original on Digital Key Account Management
The Shift is a regular podcast series produced by DemandFarm that brings strategic sales and account management leaders from global companies, as guests, to share their stories & experiences about the transition to digital Key Account Management. Increasingly, as customers prefer their B2B Sales interactions to remain virtual, Key Account Management has also shifted towards a virtual direction where technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to deal with these changing trends on the go and adapt quickly. How do they do it? How do you enable yourself to manage future changes? What worked and what didn’t work in the transition to Digital Account Management? To answer all these questions and more, Dr. Karthik Nagendra, Chief Marketing Officer @ Demandfarm hosts the Shift Podcast on Digital Key Account Management to learn & keep abreast of the trends & the future of Strategic Key Account Management. Join the conversation and Unlock Key Account Management through the Shift podcasts!
The Shift - A DemandFarm Original on Digital Key Account Management
The Shift Podcast on Digital Key Account Management: Liangbi David Shen, Head of Revenue Operations at Cambridge Mobile Telematics
As Account Managers and Sales Leaders have to adapt quickly to evolving trends in Key Account Management, technological innovations come to the forefront as vital aspects in the Account Planning journey.
Join Liangbi David Shen (Head of Revenue Operations at Cambridge Mobile Telematics) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) in the second episode of the Shift Podcast series, as they navigate the changing digital landscape of Key Account Management.
David Shen shares real gems of Strategic Sales knowledge with us. And what can you learn from it?
💡 Sales business = Human-to-Human business 🙌
Sales business is a human H2H business.
And you know, without understanding the human dynamics of your target organization, YOU'RE GONNA FAIL!
💡 High Adoption = Key Account Success
Don't look for the Key Account Management tool with all the features out there. ❌
Look for something which solves your pain points, easy-to-use, and got a potentially high adoption + usage rate by the team. ✔️
Look out for more mind-blowing insights 🤯 from David's Key Account Success Stories on this Shift Podcast video.
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