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The Shift - A DemandFarm Original on Digital Key Account Management
The Shift is a regular podcast series produced by DemandFarm that brings strategic sales and account management leaders from global companies, as guests, to share their stories & experiences about the transition to digital Key Account Management. Increasingly, as customers prefer their B2B Sales interactions to remain virtual, Key Account Management has also shifted towards a virtual direction where technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to deal with these changing trends on the go and adapt quickly. How do they do it? How do you enable yourself to manage future changes? What worked and what didn’t work in the transition to Digital Account Management? To answer all these questions and more, Dr. Karthik Nagendra, Chief Marketing Officer @ Demandfarm hosts the Shift Podcast on Digital Key Account Management to learn & keep abreast of the trends & the future of Strategic Key Account Management. Join the conversation and Unlock Key Account Management through the Shift podcasts!
The Shift - A DemandFarm Original on Digital Key Account Management
How to Develop a Winning Digital-First Sales Strategy
In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google.
Learn how organizations can develop a digital-first approach to sales that not only engages customers but also fuels revenue growth. In this podcast, you'll learn:
- The importance of balancing data and relationships in key account management
- The significance of empathy and change management in driving digital transformation
- How to use technology to improve digital selling
- How to develop a digital-first sales strategy that engages customers and fuels revenue growth
Tune in to The Shift today!
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