The Shift - A DemandFarm Original on Digital Key Account Management
The Shift is a regular podcast series produced by DemandFarm that brings strategic sales and account management leaders from global companies, as guests, to share their stories & experiences about the transition to digital Key Account Management. Increasingly, as customers prefer their B2B Sales interactions to remain virtual, Key Account Management has also shifted towards a virtual direction where technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to deal with these changing trends on the go and adapt quickly. How do they do it? How do you enable yourself to manage future changes? What worked and what didn’t work in the transition to Digital Account Management? To answer all these questions and more, Dr. Karthik Nagendra, Chief Marketing Officer @ Demandfarm hosts the Shift Podcast on Digital Key Account Management to learn & keep abreast of the trends & the future of Strategic Key Account Management. Join the conversation and Unlock Key Account Management through the Shift podcasts!
The Shift - A DemandFarm Original on Digital Key Account Management
The Shift Podcast on Digital Key Account Management: Prasad Varahabhatla, Senior Director, Sales & Data Operations @Philips
Digital transformation has become an essential element for businesses to remain competitive in today's ever-changing business landscape. It has provided many benefits, including increased productivity, improved customer satisfaction, and enhanced sales performance. What has changed in the sales experience since the ability to integrate digital tools seamlessly into the sales process has improved?
In episode #8 of The Shift Podcast on Digital Key Account Management, Prasad Varahabhatla (Senior Director, Sales & Data Operations at Philips) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) discuss what goes into streamlining the sales experience in digital key account management.
In this podcast episode, Prasad shares his thoughts on
1) Integrating digital tools and platforms into the sales process
2) Increasing popularity of Rev Ops as a function
3) Dealing with the entire customer journey from landing to renewing
4) Customer adoption and long-term value creation
And much more…!
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