The Shift - A DemandFarm Original on Digital Key Account Management
The Shift is a regular podcast series produced by DemandFarm that brings strategic sales and account management leaders from global companies, as guests, to share their stories & experiences about the transition to digital Key Account Management. Increasingly, as customers prefer their B2B Sales interactions to remain virtual, Key Account Management has also shifted towards a virtual direction where technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to deal with these changing trends on the go and adapt quickly. How do they do it? How do you enable yourself to manage future changes? What worked and what didn’t work in the transition to Digital Account Management? To answer all these questions and more, Dr. Karthik Nagendra, Chief Marketing Officer @ Demandfarm hosts the Shift Podcast on Digital Key Account Management to learn & keep abreast of the trends & the future of Strategic Key Account Management. Join the conversation and Unlock Key Account Management through the Shift podcasts!
The Shift - A DemandFarm Original on Digital Key Account Management
The Shift Podcast on Digital Key Account Management with Jennifer Smith Byers, VP Client Services at TaskUs
The world is more dynamic now than ever before, and no one knows this better than sales teams. The shift to digital selling has already happened, and having the right tools for that is key.
In the third episode of The Shift Podcast on Digital Key Account Management, Jennifer Smith Byers, VP Client Services at TaskUs and Karthik Nagendra, Chief Marketing Officer at DemandFarm delve into TaskUs' transition journey to digital Key Account Management.
Jennifer shared some true gems from TaskUs' transformational digital Key Account Management(KAM) journey 🤯
💡 Shifting to the Digital Way of KAM is just inevitable
💡 In this dynamic world, plans change. Keep Account Planning agile, not an annual process
💡 Leadership buy-in and advocacy is important to propel the initiative a long way
💡 Lay the right foundations while embarking on the journey of Digital Key Account management
💡 Choose a Digital Key Account Management Technology that has a team ready to support you throughout this journey
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